A study was carried out to ascertain the Impact of mass media in career selection of undergraduate veterinary students of Andhra Pradesh. Data was collected through structured questionnaire from randomly selected 150 undergraduate students from the existing three veterinary colleges (50 from each) under Sri Venkateswara Veterinary University. The results revealed that almost cent percent students were using all the traditional mass media channels with very few exceptions like 5.35 per cent and 3.35 percent of respondents were not using radio and magazines as a source of information respectively. Among the different digital social media channels, internet surfing, Gmail and what’s app are being used by all the students as a source of information exchange followed by 98.00 per cent using facebook. While more than half (60.00% and 71.35% respectively) respondents were not using Telegram and Skype channel platforms respectively. With regard to the type of media most often used, majority of the students were using whats app, facebook, Gmail and hike and most of the students expressed that mass media usage had a great impact in career selection.
Bharadwaja Krishna, M ., and Sharma, G.R.K, 2016. Impact of mass media in career selection of undergraduate veterinary students of andhra pradesh. International Journal of Current Science and Technology. Vol.4, Issue, 12, pp. 304-305